Billboard Advertising for Dallas Restaurants, Food & Beverage
Serve Your Message to Hungry Commuters. Drive Appetite, Foot Traffic, and Table Reservations with Mouth-Watering Outdoor Media in the Metroplex.
The Fastest Way to Answer: "Where Are We Eating?"
In Dallas, dining out is a sport. But with thousands of options from Deep Ellum to Frisco, the decision is often made on the fly. A massive percentage of consumers decide where to eat while they are already behind the wheel. Out-of-Home (OOH) advertising is the ultimate trigger for these impulse decisions. It connects a hungry driver on I-35 with a delicious solution right at the moment of craving.
Dallas Billboards helps restaurants—from legendary BBQ joints to national burger franchises—turn commuters into diners. We understand that in the Dallas food industry, appetite appeal is everything. We place your giant, high-definition food photography on the busiest routes, triggering the "crave" factor that steers steering wheels toward your drive-thru or dining room.
Unmissable Appetite Appeal
You eat with your eyes first. A billboard offers the scale and resolution needed to make your sizzling fajitas, brisket sandwich, or frozen margarita look larger than life, triggering an immediate physiological response.
Drive-Thru Directionals
Capture the impulse. Strategic "Exit Now" or "Turn Right" billboards act as a funnel, guiding traffic off the freeway and directly into your service lane before they see a competitor's sign.
romote Limited-Time Offers
New spicy chicken sandwich? Returning seasonal latte? State Fair specials? Billboards are the most effective way to announce LTOs (Limited Time Offers) quickly to a mass audience across the entire city.
Bulletins (14' x 48')
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12' x 25')
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6' x 12')
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Capturing the Daypart
Successful food marketing is about timing. At Dallas Billboards, we help you think in Dayparts. We position coffee and breakfast taco ads on morning commute routes (into the city) and dinner/takeout ads on evening commute routes (back to the suburbs).
We also specialize in the "Last Mile" strategy. If you have a physical location, we identify the key intersections and off-ramps that lead to your door. We ensure you are the last brand they see before they make a purchasing decision, effectively blocking out the competition.
Food & Beverage Creative Best Practices
Food is the Hero: The food shot should take up 70% of the board. Use professional food styling—melted cheese and condensation on glasses work wonders in the Texas heat.
Contrast is Key: Ensure the text pops. White text on a dark background often looks elegant for fine dining.
Minimal Text: Don't list the menu. One item + One Price + Directions. (e.g., "Steak Dinner $29 - Next Exit").
Logo Recognition: Ensure your logo is large enough to be identified in a split second.
Call to Action: "Drive Thru Open," "Order on App," or "Reserve Now."
Feeding the Dallas Appetite
Dallas is a foodie paradise with a car culture to match. We put you on the menu across the region.
Commuter Corridors: Target the "drive-thru demographic" on I-635 and Loop 12 who need convenient meals on the go.
Culinary Hotspots: Promote fine dining and gastropubs near trendy districts like Trinity Groves, Deep Ellum, and Uptown.
Tourist Zones: Capture visitors near the American Airlines Center and Fair Park who are looking for pre-game or post-event dining.
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Who We Serve
We cater to the entire food and beverage spectrum in the Metroplex.
QSR & Fast Food
Drive volume. The battle for the drive-thru is won on the highway. High-frequency directionals are key.
Tex-Mex & Tacos
Own the category. From breakfast tacos to fajita platters, visual appeal drives cravings in this competitive Dallas staple market.
Fine Dining & Steakhouses
Sell the experience. Elegant visuals and "Reserve Now" messaging target affluent demographics in Preston Hollow.
Coffee & Bakeries
Own the morning. Habit-forming ads on surface streets capture the daily commuter before they hit the office.
Breweries & Distilleries
Create a destination. Draw visitors to your taproom in Deep Ellum or Design District for weekend tours.
Pizza & Delivery
Own the weekend. Posters in residential areas remind families that dinner is just a phone call away.
The "Crave" Effect on Sales
Food advertising on billboards creates a measurable lift in sales. Whether it is a spike in foot traffic during a "Margarita Mile" promotion or an increase in average ticket size because customers saw a picture of a dessert, OOH delivers ROI you can taste. It reinforces your digital and TV ads, making your brand feel omnipresent in the local market.
The Campaign Launch Process
We handle the prep work so you can focus on the kitchen.
1
Menu Planning (Discovery)
We identify your target audience (Family vs. Date Night) and your primary goal (Lunch Rush vs. Dinner Service).
2
Location Scouting (Strategy)
We select inventory that sits on the "path to plate"—the roads leading directly to your restaurant.
3
Plating (Design & Print)
We produce vibrant, mouth-watering vinyls. We ensure the colors are true-to-life so the food looks appetizing, not artificial.
4
Service (Execution)
We install the campaign. Get your staff ready for the rush!
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
USA Billboard Network Access
SoCal OOH Media Owners
SoCal 18+ Wkly Imp / Fwy (AVG)
Ready to Fill Your Tables?
Don't let hungry drivers pass you by. Dallas Billboards serves up the visibility you need to keep your kitchen busy and your tables full. From local taco spots to national franchises, we have the recipe for growth. Contact us today to order your next campaign.
Business Hours
Mon–Fri, 9am – 6pm
Address
4100 Spring Valley Rd, Suite 619
Dallas, TX 75244
