Billboard Advertising for Dallas Entertainment & Travel
Inspire Wanderlust, Sell Out Events, and Drive Visitors to Your Destination with High-Impact Outdoor Media in North Texas.
Capture the Imagination of Dallas Travelers
Dallasites work hard and play hard. Whether it's a quick drive north to the casinos, a weekend trip to the Hill Country, or a night out in the Arts District, the search for entertainment starts in the car. Out-of-Home (OOH) advertising is the perfect medium to convey the thrill of an experience because it reaches people when they are most susceptible to the message: while they are stuck in traffic, dreaming of being somewhere else.
Dallas Billboards helps entertainment brands tap into the power of escapism. We place your stunning visuals in front of millions of commuters on I-35, US-75, and I-30, planting the seed for their next adventure. From directional billboards guiding tourists to Six Flags to massive brand campaigns for Winstar or Choctaw, we help you become the destination of choice.
Inspire Wanderlust
Catch commuters during the daily grind on the LBJ Freeway. A beautiful image of a pool, a concert stage, or a roller coaster offers an immediate mental escape, prompting them to book that trip they’ve been putting off.
Capture the Drive Market
Dallas is the gateway to the South. Target travelers on I-35 heading to Austin/Waco, or US-75 heading to Oklahoma. Influence their stops and spending while they are already en route.
Event & Seasonal Hype
Fill your venue. Whether it's the State Fair of Texas, a concert at the American Airlines Center, or a Cowboys game, OOH provides the mass awareness needed to sell out tickets fast.
Bulletins (14' x 48')
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12' x 25')
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6' x 12')
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: The Art of the Detour
Successful tourism marketing is about intercepting the traveler. At Dallas Billboards, we specialize in "Drive Market" strategy. We know that millions of Dallas residents travel to Oklahoma casinos, Arkansas lakes, and the Texas Hill Country every weekend. We help you secure inventory on these specific "arteries of adventure."
We also utilize Directional Strategy for immediate conversion. If your attraction is near the Arlington Entertainment District, a billboard saying "Exit Now - 5 Minutes Away" can capture impulse visitors who hadn't planned on stopping until they saw your sign.
Entertainment Creative Best Practices
One Hero Image: Don't use a collage. Use one breathtaking, high-res photo that transports the viewer to the casino floor or the beach.
Minimal Text: Let the image do the selling. "Jackpot: 40 Miles" is more powerful than a paragraph of text.
Legible Distance: If you are a local attraction, state the distance clearly (e.g., "2 Exits Ahead").
Strong Verbs: Use action words like "Escape," "Play," "Discover," or "Win."
Website/QR: For booking-focused ads, use a simple vanity URL (e.g., "VisitDallas.com").
Targeting Dallas Adventure Seekers
Dallas is a hub for tourism. We give you access to the region's most valuable travelers.
The Casino Run (US-75/I-35): The single most important routes for Oklahoma casinos. Reach millions of drivers heading north for the weekend.
The Entertainment District (I-30): Target tourists and locals heading to Arlington for Rangers games, Cowboys games, and Six Flags.
Cultural Corridors: Promote museums and the symphony to affluent residents in Uptown and University Park.
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Destinations We Promote
We help a wide variety of leisure businesses fill their bookings.
Casinos & Gaming
Drive the gamble. Dominate the northbound freeways with jackpot totals and concert announcements to lure players across the Red River.
Hotels & Resorts
Book rooms. Showcase luxury and relaxation to stressed commuters who need a break.
Theme Parks & Zoos
Family fun. Target suburban areas in Frisco and McKinney to drive season pass sales for major parks.
Museums & Arts
Educate and inspire. Promote blockbuster exhibits at the DMA or Perot Museum to locals and tourists alike.
Golf & Country Clubs
Tee time. Direct golfers to your course and promote membership specials in affluent neighborhoods.
Travel Agencies & Boards
The great escape. Promote flight deals out of DFW Airport or Love Field to travelers dreaming of vacation.
The "Billboard Effect" on Search
Travel planning often starts in the car and ends on a phone. Studies show that OOH exposure drives a significant increase in mobile search traffic for travel brands. A driver sees your "Weekend Getaway" billboard on Friday afternoon, and by Friday night, they are on your website booking a room.
The Campaign Launch Process
We map out your journey to success.
1
Itinerary (Discovery)
We define your target traveler (Family, Couple, Solo) and your peak season (Summer, Spring Break).
2
Route Planning (Strategy)
We select inventory on the specific highways that feed traffic to your destination.
3
Views (Design & Print)
We produce vibrant, UV-resistant vinyls that make your destination look like paradise against the Texas sun.
4
Arrival (Execution)
We install the campaign. Get ready to welcome new guests!
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
USA Billboard Network Access
SoCal OOH Media Owners
SoCal 18+ Wkly Imp / Fwy (AVG)
Ready to Be the Destination?
The world is moving again—make sure they are moving toward you. Dallas Billboards provides the spectacular visibility you need to capture the imagination (and the wallet) of the modern traveler. Contact us today to put your destination on the map.
Business Hours
Mon–Fri, 9am – 6pm
Address
4100 Spring Valley Rd, Suite 619
Dallas, TX 75244
