Billboard Advertising for Dallas Automotive Dealerships & Services
Drive Immediate Lot Traffic, Fill Your Service Lanes, and Dominate the Dallas Auto Market with High-Octane Outdoor Media.
Capture Buyers in the Car Capital of America
In Dallas, you are what you drive. The Metroplex is one of the largest automotive markets in the world, where the car is not just transportation—it's a lifestyle. But with hundreds of dealerships lining I-35, I-20, and Lemmon Avenue, standing out is a battle. Out-of-Home (OOH) advertising is the ultimate weapon for automotive marketing because it hits the consumer in the exact environment where they use your product: on the road.
Dallas Billboards helps General Managers and Service Directors turn commuters into customers. Whether you are launching the new model year, promoting a "0% APR" event, or trying to increase oil change volume, we place your brand directly in the driver's line of sight. We help you intercept traffic heading to your competitors and steer them into your showroom.
Direct Traffic to the Lot
he most valuable lead is the one that drives onto the lot. Strategic billboards on highway exits act as a massive funnel, capturing impulse buyers and guiding them off the freeway and into your sales lane.
Boost Service Absorption
Sales sell the first car; service sells the second. Use high-frequency posters to remind locals about oil changes, tire rotations, and brake specials, keeping your service bays full and your absorption rates high.
Competitor Conquesting
Auto sales is a zero-sum game. We help you place aggressive ads near rival "Auto Malls" or dealership rows in Irving or Mesquite, giving potential buyers a reason to turn around and check your prices instead.
Bulletins (14' x 48')
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12' x 25')
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6' x 12')
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Owning the "Auto Mile"
Automotive marketing requires a mix of Brand Power and Directional Guidance. At Dallas Billboards, we analyze the specific "Auto Rows" in the Metroplex—like the stretch along Lemmon Ave or the West Loop 820 corridor. We secure inventory that intercepts buyers before they reach the cluster of dealerships.
We also focus on Truck vs. Luxury targeting. Selling Heavy Duty trucks? We target the industrial and construction corridors of I-35 and Loop 12. Selling luxury imports? We lock down the Dallas North Tollway leading into Plano and Frisco.
Automotive Creative Best Practices
The Hero Shot: The car is the star. Use a profile angle that highlights speed and design.
The Price Point: If it's a sales ad, the price (or monthly payment) must be massive. "0% APR" or "$199/mo" are powerful hooks.
Simple Directionals: "Exit 444" or "Next Left." Don't make them guess where you are.
High Contrast: Use bold text (White on Blue/Red) to ensure readability at 70 MPH.
Dealership Logo: Ensure your dealership badge is prominent so they know exactly who has the deal.
Targeting Dallas Drivers
Dallas is a sprawling driving city. We help you target the right driver on the right road.
Truck Country: Target Mesquite, Garland, and South Dallas for high-volume pickup truck and domestic sales.
Luxury Lanes: Dominate the Tollway and Preston Road to reach buyers of Mercedes, BMW, Lexus, and Tesla.
Commuter Sedans: Reach daily commuters on I-30 and US-75 who are looking for fuel-efficient hybrids and EVs.
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Who We Help Sell
We drive traffic for the entire automotive ecosystem in DFW.
Franchise Dealerships
Move metal. Drive new car volume and lease initiations with massive highway exposure.
Used Car & Independent
Turn inventory. Attract cash buyers and credit-challenged customers with financing-focused messaging.
Auto Repair & Collision
Capture claims. Position your body shop as the "Certified Expert" for accident repairs near major intersections.
Tire & Wheel Shops
Roll out deals. Promote "Buy 3 Get 1 Free" offers during pothole season and rainy months.
Car Wash & Detail
Shine bright. Use directional signage to pull traffic off the street and into your tunnel.
Auto Insurance
Bundle and save. Local agents use posters to target drivers with "low rate" offers in specific zip codes.
The "Last Mile" Effect
In automotive, the battle is often won in the last mile. A driver might have seen a TV ad for a Ford F-150 last night, but the billboard they see 2 miles from your dealership is the trigger that reminds them to exit and take a test drive. OOH reinforces your digital and broadcast spend, lowering your overall cost-per-up.
The Campaign Launch Process
We handle the route planning so you can focus on closing deals.
1
Inventory Analysis (Discovery)
We look at your current inventory needs. Are you heavy on trucks? Need to clear out last year's models?
2
Route Mapping (Strategy)
We select boards that sit on the primary arteries feeding into your dealership.
3
Showroom Ready (Design & Print)
We produce vibrant, high-gloss vinyls that make the cars pop off the background.
4
Green Light (Execution)
We install the campaign. Get your sales team ready for the "I saw your billboard" walk-ins.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
USA Billboard Network Access
SoCal OOH Media Owners
SoCal 18+ Wkly Imp / Fwy (AVG)
Ready to Move Metal?
The traffic is already there; you just need to divert it. Dallas Billboards provides the high-visibility real estate you need to dominate your local market and keep your sales board green. Stop letting your competitors own the road. Contact us today to secure your dealership's territory.
Business Hours
Mon–Fri, 9am – 6pm
Address
4100 Spring Valley Rd, Suite 619
Dallas, TX 75244
