Billboard Advertising for Dallas Government & Public Sector
Communicate Vital Information, Promote Public Safety, and Engage Dallas Citizens with High-Visibility Official Messaging.
The Most Reliable Channel for Public Communication in Dallas
For government agencies in the Dallas area, reaching every constituent is a mandate, not just a goal. In an era of digital fragmentation where social media algorithms hide important updates, Out-of-Home (OOH) advertising remains the only truly democratic medium. It allows the City and County to broadcast messages to all residents—regardless of their internet access, age, or income level.
Dallas Billboards partners with municipalities, county health departments, and public safety agencies to deliver critical information efficiently. Whether the goal is to recruit new officers for the Dallas Police Department, encourage water conservation during a Texas summer, or drive voter turnout, we provide the infrastructure to deliver the message clearly and authoritatively.
Mass Notification
When you need to reach the entire population of Dallas, billboards offer unmatched scale. Deliver emergency alerts, weather warnings, or public health updates to thousands of drivers daily on major arteries like I-35 and US-75.
Official Authority
A message on a billboard carries weight. Displaying your agency’s official seal on a high-profile unit establishes legitimacy and ensures residents take the information seriously, combating misinformation.
Inclusive Reach
Government serves everyone. OOH reaches unbanked populations, non-digital natives, and non-English speaking communities in neighborhoods like Oak Cliff and Pleasant Grove that are often missed by digital channels.
Bulletins (14' x 48')
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12' x 25')
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6' x 12')
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Serving the Public Interest
Government advertising is about stewardship and results. At Dallas Billboards, we understand the fiscal responsibility required when using taxpayer funds. We help agencies maximize their budgets by identifying the most efficient routes to reach their specific constituents without waste.
We also specialize in Public Safety & Emergency Response. During critical times—such as severe weather events or public health emergencies—we work quickly to secure inventory that ensures vital safety information is the first thing Dallas residents see when they leave their homes.
Public Sector Creative Best Practices
Official Branding: Always include the City, County, or Agency Seal prominently. It immediately establishes trust.
Clear Directives: Use command language for safety (e.g., "Turn Around, Don't Drown" or "Report Drunk Drivers").
High Legibility: Use high-contrast, sans-serif fonts. Accessibility is key; ensure the text is readable by seniors and those with visual impairments.
Multilingual Messaging: Dallas is diverse. We recommend split-creative or dedicated boards in Spanish (especially in Oak Cliff and West Dallas) to ensure equity in information access.
Simple URLs: Use vanity URLs like "DallasJobs.com" rather than complex government sub-domains.
Reaching Constituents Across the City
Dallas is a diverse tapestry of communities. We help government agencies reach every corner of the city.
Commuter Arteries: Use I-30 and the Tollway to reach the workforce commuting into the Central Business District.
Urban Density: Target dense population centers in Uptown and Downtown for public transit promotion and social services.
Diverse Neighborhoods: Reach residents in South Dallas, West Dallas, and Lake Highlands with culturally relevant, localized messaging.
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Agencies We Support
We work with a wide range of public sector entities in the Dallas area.
Law Enforcement
Recruitment and Safety. Help fill academy classes for the Police Department or promote community safety initiatives.
Utilities & Water
Conservation. Drive compliance with summer watering restrictions and promote efficiency rebates.
Transportation (DART)
Ridership. Promote public transit usage, announce new bus routes, or warn drivers of rail safety.
Public Health
Wellness. Distribute information on immunizations, mental health resources, and family wellness programs.
Parks & Recreation
Community. Advertise summer programs, aquatic centers, and community center events to boost local participation.
Elections Department
Civic Duty. Non-partisan "Go Vote" reminders and information on early voting locations.
Procurement & RFP Expertise
We understand that government purchasing operates differently than the private sector. Dallas Billboards is experienced in navigating the Request for Proposal (RFP) process and working within fiscal year budgets. We offer transparent billing, certified affidavits of performance, and competitive government rates to ensure compliance and fiscal responsibility for the City and County.
The Campaign Launch Process
We make it easy for PIOs and Communications Directors to execute campaigns.
1
Assessment (Brief)
We review your communication goals, target audience (e.g., District 1 vs. Citywide), and budget constraints.
2
Strategy (Planning)
We propose a media plan that ensures equitable coverage across the jurisdiction or targets specific problem areas.
3
Production (Design & Print)
We handle the printing on high-durability vinyl. We can also assist with design to ensure high-contrast visibility standards are met.
4
Deployment (Public Record)
We install the campaign and provide detailed "Proof of Performance" photos and location lists for your internal reporting and audits.
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
USA Billboard Network Access
SoCal OOH Media Owners
SoCal 18+ Wkly Imp / Fwy (AVG)
Ready to Inform the Community?
Effective governance requires effective communication. Don't rely solely on social media to keep Dallas informed. Dallas Billboards provides the guaranteed reach and public authority your agency needs. Contact us today to discuss your upcoming initiatives and learn about our public sector capabilities.
Business Hours
Mon–Fri, 9am – 6pm
Address
4100 Spring Valley Rd, Suite 619
Dallas, TX 75244
