Billboard Advertising for Dallas Healthcare & Medical Providers
Build Patient Trust, Reduce ER Wait Times, and Establish Your Practice as the Premier Choice for Care in the Metroplex.
The First Step in the Patient Journey
In Dallas, healthcare is competitive. With world-class institutions like UT Southwestern and Baylor Scott & White anchoring the region, patients have choices. Out-of-Home (OOH) advertising is the most effective way to influence those choices before a medical need arises. It bridges the gap between "unknown" and "trusted."
Dallas Billboards helps medical providers—from major hospital systems to private dental practices—become household names. We understand that healthcare decisions are based on trust and convenience. By placing your message on key commuter routes, we ensure that when a patient needs an emergency room, a cosmetic consultation, or a new dentist, your brand is the first one that comes to mind.
Build Institutional Trust
Healthcare marketing relies on authority. A prominent billboard signals stability and excellence. It reassures patients that your facility is established, successful, and capable of providing top-tier care.
Promote ER Wait Times
In an emergency, speed matters. Digital billboards are perfect for displaying live ER wait times, directing ambulances and worried parents to your facility instead of a competitor’s crowded waiting room.
Proximity & Convenience
Most patients won't travel far for routine care. We help you dominate the 5-mile radius around your clinic, ensuring you capture the residents in Lake Highlands or Preston Hollow who are looking for a doctor close to home.
Bulletins (14' x 48')
Maximum impact format for high-traffic corridors. Perfect for brand awareness and major campaigns.
High-impact exposure
Illuminated options available
4-week minimum campaign
Posters (12' x 25')
Ideal balance of visibility and affordability. Perfect for local businesses and targeted campaigns.
Cost-effective billboard format
Strategic neighborhood placement
4-week minimum campaign
Junior Posters (6' x 12')
Cost-effective entry point for small businesses. Great for local promotions and events.
Multiple location packages
Illuminated options available
High-traffic intersections
Some of the Trusted Outdoor Companies
Strategy: Dominating the Medical District
Dallas is home to a massive Medical District near Harry Hines Blvd. Competition there is fierce. We help practices stand out by securing inventory on the approach routes before patients enter the district clutter.
We also focus on Elective vs. Essential strategies. For elective procedures (Lasik, Plastics), we target high-income zip codes with "aspirational" imagery. For essential care (ER, Primary Care), we focus on speed, insurance acceptance, and location convenience along major highways.
Healthcare Creative Best Practices
Professional Imagery: Use high-quality photos of doctors in white coats or smiling, healthy patients. Authenticity builds confidence.
Live Data: If possible, use digital boards to display "Current ER Wait: 5 Mins." This is a powerful call to action.
Simple & Clear: "Back Pain?" or "Implants in One Day." Diagnose the problem and offer the solution instantly.
High-Contrast Text: Ensure older patients can read your phone number and location easily from a distance.
Compliance: We ensure all creative meets general advertising standards, keeping your brand professional and reputable.
Reaching Patients Across the Metroplex
Healthcare needs vary by demographic. We help you target the right patient for the right service.
Cosmetic & Elective: Target the Park Cities and North Dallas corridor for high-value plastic surgery, dermatology, and cosmetic dentistry leads.
Family Medicine: Reach growing families in Frisco, Mesquite, and Garland for pediatric and primary care acquisition.
Trauma & Emergency: secure high-visibility units along I-30 and I-635 to capture emergency traffic heading toward major trauma centers.
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Providers We Support
We work with the full spectrum of health and wellness providers in DFW.
Hospitals & ERs
Save lives. Direct ambulance traffic and walk-ins to your emergency department with high-visibility directional signage.
Dentists & Orthodontists
Create smiles. Dominate your local neighborhood to become the "family dentist" for residents within a 3-mile radius.
Plastic Surgery & Med Spas
Enhance beauty. Use elegant, high-end visuals to attract clients for Botox, fillers, and surgical procedures.
Chiropractors & PT
Relieve pain. Target commuters on "bad traffic" days when back and neck pain is top of mind.
Optometry & Lasik
Improve vision. "See Clearly" campaigns work exceptionally well on highways where drivers are already focusing on the road.
Mental Health
Offer support. Promote therapy and counseling services with compassionate, stigma-free messaging in residential areas.
The "Trust Factor" on Digital Search
Healthcare marketing is a multi-touch journey. A patient often sees a billboard, recognizes the hospital name, and then Googles the symptoms. Having a billboard presence increases the click-through rate on your paid search ads because the patient already recognizes your brand as a trusted authority.
The Campaign Launch Process
We take care of the media so you can take care of the patients.
1
Diagnosis (Discovery)
We identify your primary service lines (e.g., ER vs. Maternity) and your catchment area.
2
Prescription (Strategy)
We select the billboard locations that offer the highest reach among your target patient demographic.
3
Treatment (Design & Print)
We produce clean, professional vinyls that reflect the sterility and quality of your medical facility.
4
Recovery (Results)
We install the campaign and provide photo proof. Watch your appointment book fill up!
Ready to get started? Your campaign can be live in as little as 7 days!
Years of OOH Experience
USA Billboard Network Access
SoCal OOH Media Owners
SoCal 18+ Wkly Imp / Fwy (AVG)
Ready to Grow Your Practice?
Patients are looking for care right now. Make sure they find you. Dallas Billboards provides the visibility and authority you need to succeed in the crowded Dallas healthcare market. Whether you are a solo practitioner or a major health system, we have the prescription for growth. Contact us today to discuss your media plan.
Business Hours
Mon–Fri, 9am – 6pm
Address
4100 Spring Valley Rd, Suite 619
Dallas, TX 75244
